As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Yesterday, I was fortunate to have a long conversation with a good friend from high school that I haven’t seen or spoken with in many years. And yes I’m sure it comes as no surprise that we reconnected via a social network; in this case it was the Professional Social Network, LinkedIn. He was reading a few of my blog posts that I share on my LinkedIn page and realized there could be opportunities for us to help one another. Our conversation took place over the phone, and after reliving the glory days, our conversation turned towards social media marketing. As a marketing agency founder and CEO, he understands the fundamentals of how social media works, however was not able to comprehend how his clients could benefit financially from creating a social media presence. In fact his comment was, “I understand that you can build a following on social networks, but I’m not convinced, or sure it can add revenue or profit for my clients”. To be honest, I was a little surprised with the statement. Although I’ve heard the same comment about social media from prospective clients every day since social media has become relevant and mainstream, I didn’t realize that marketing agents that primarily work with traditional media felt the same way.It’s funny, when you ask a small business owner who doesn’t believe social media will work for them… What’s the most cost-effective way to generate new business? A majority of them will tell you word-of-mouth advertising. Well, today, social media is the equivalent to word-of-mouth advertising on steroids!So, How Can Social Media Add Value To My Bottom Line? First and foremost, any business looking to create a social media presence needs to have a strategy or a plan. Understand that to be successful; it takes a commitment of resources to support all of the activities on an ongoing basis. If you’re not able to allocate the proper resources, then hire a professional social media consultant to create a strategy, policy, and assist in managing the plan. In fact, before we partner with a client on a social media project, we always perform an assessment to determine the company’s level of readiness in marketing their business using social media.Keep It Relevant And Share What You KnowBy focusing your efforts on what you know best, your passion will shine through and engage others. This will create more value for your followers and bring them back more often. Provide interesting and useful information, and share your personal ideas and perspectives that may enlighten and inspire others. Your own “brand” and your association with your company are the result of what you share and how you share it. Always add more value than you extract. At Monster.com, they follow the 80-20 rule, which means 80% of the conversation should be about anything other than me or my brand, and 20% is about me or my brand. Remember, it’s about your audience. So, solicit topics from your audience and keep them engaged in the conversation. This will help in expanding your brand and bringing their friends and/or followers along with them. Invite your customers and members of your team to participate. Inviting others to contribute enables you to have meaningful dialogue. If those who are interested in your subject matter have an opportunity to take part, they begin taking ownership and give even more. Remember, social media is a two-way conversation.Stop Marketing And Start EngagingMeet your objectives by not selling. One of the more compelling reasons companies fail is because they use the platform to try selling instead of creating value first. For consumers, this is the single biggest turn-off with businesses using social media. Start by engaging your audience with conversation and by offering value to your followers. Once this is accomplished, they’ll begin requesting information and wanting to use your products and services that you recommend. If you deliver value, you’ll start seeing your Twitter followers and Facebook fans become customers.In closing, I strongly believe it should be an integral part of most companies’ marketing portfolio. It should complement other marketing efforts including, industry events, press releases, blogs, your website, and many others. In the end, if created and managed properly it can and will drive positive results to your bottom line.